Thailand Overseas Investment Center

Grayling To Support Tourism And Investment In Kenya

The Government of Kenya, through the Ministry of East African Affairs, Commerce and Tourism has engaged Grayling to support the government’s strategy for the recovery and revival of tourism and inward investment in Kenya. Grayling will promote Kenya’s potential globally and assist the Government in communicating its message effectively both regionally and internationally. 

“Kenya is enduring very difficult times brought about by a problem affecting cities and countries across the world. Our tourism sector is particularly affected. The profound nature of this problem cannot be overstated and as a Government, we are well aware of the importance of confronting the key issues and restoring our reputation as Africa’s number one visitor destination”, said Ms Phylis Kandie, Cabinet Secretary for East African Affairs, Commerce and Tourism, at an event in Iten, Western Kenya to launch regional tourism and investment initiatives. “We have international support across a range of issues, but it is critical that we also have alongside us an experienced partner like Grayling, who can mobilise their global network to ensure that our message is communicated effectively to every corner of the world.”

Grayling CEO for Middle East and Africa, Loretta Ahmed, said, “There can be no doubt that Kenya has suffered serious blows to its tourist industry and global reputation over the past eighteen months. It is distressing to see one of the world’s most vibrant tourist economies facing such challenges. But there are few places more deserving of support today. Regardless of age or nationality, Kenya has always and rightly been the world’s first choice for those wanting to see this planet’s most gracious natural history. Kenya truly is the jewel of Africa and we are committed to restoring its lustre.”

“We have an outstanding global network and international expertise, alongside a highly talented and experienced, Nairobi-based Kenyan team. Grayling will work with the Ministry, Kenya Tourist Board, KenInvest, Brand Kenya and Kenya International Conference Center (KICC) to promote an image of Kenya that both addresses the key concerns and attracts regional and international visitors back to this most special country”, said Lord Peter Chadlington, Grayling senior client advisor.

CR.http://www.grayling.com/news/grayling-to-support-tourism-and-investment-in-kenya/